![]() Gaining followers by inviting your Facebook friends to like the Page, emailing your customer list, and promoting your Page. On the left sidebar of your profile, under PAGES, click Create Page.Īdd enhanced content (cover photo, business information, etc.) If you don’t have one, you’ll need to do this first. Here are the steps to get you started.Ī Facebook Page requires a personal profile. I don’t recommend Facebook (or any other social media platform) being “your only online presence.” However, if you’re just starting out, you can set up a Facebook page quicker than a website. If they didn’t, you wouldn’t know the store exists. The owner told me that that Facebook is only online presence they currently have. What’s more, it’s the only listing for that store that appears in the SERP. In the screenshot above, the number one position for this search query is the store’s Facebook Page. As an “authoritative” site, you can capitalize on its propensity to rank well. ![]() However, Facebook is not just “any other webpage.” It’s the third most-used site on the Internet. Google treats social media pages just like any other webpage-its bots crawl the site and add the information to its index (i.e., database). Instead of trying to be on every platform, just go where your customers are. Facebook has the most evenly-distributed demographics of any platform (albeit apparently rapidly abandoned by teens in lieu of Instagram and Tumblr). You Don’t Need to be on Every Platformīefore you head off to create your Twitter account, ask yourself if whether its users fit your customer demographics. Twitter estimates that there are some 600 million people who already land on Twitter pages as “logged-out” (that is, unregistered) users, compared to the 288 million registered monthly active users it has today. What’s more, in February, Twitter struck a deal with Google to make tweets visible in Google’s search results as soon as they’re posted. In one case study, a company’s website rankings increased by 6.9 percent after their Facebook Page received 50 likes and 70 shares. Get Started with Social Media Social Media and SEOĪlthough Google doesn’t use social media activity as a ranking factor, there’s a strong correlation between the two.
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